When you run NearSt Local Ads, you might unlock store visits data.
Store visits are an indication of how many customers have visited your store after interacting with one of your ads. It is determined based on anonymous data collected by Google, and fine-tuned by an AI model that is able to determine an accurate total amount of store visits based on aggregated data.
Viewing your store visit data
When available, store visits is shown on your organization's Local Ads insights dashboard.
Unlocking store visit data
To ensure the privacy and accuracy of the reporting, your ads must have enough ad clicks or impressions, and your business must have enough foot traffic to pass privacy thresholds.
The AI model that is used needs sufficient data to accurately report store visits. This threshold differs based on the size of your store and the amount of foot traffic.
Preliminary results
Store visits that are attributed to ad interactions can be attributed up to 20 days after the ad interaction. That's why we show the last 20 days of store visits in gray – this is preliminary data, which might increase as your stores are visited by people that have interacted with your ads in previous days.