Your monthly ad budget is spread across eligible products and search demand in your catchment area. You can see spend, impressions, and store visits in the NearSt dashboard.
Local Inventory Ads budget is spent on a pay-per-click basis. Google uses your daily budget to show nearby shoppers products you have in stock, and you only pay when someone clicks the ad.
The budget is spread dynamically across:
Products most likely to drive engagement
Search terms relevant to your inventory
Locations within your target radius/postcodes
Times and days where Google predicts stronger performance
Google won’t spend the same amount evenly on every product or area - it automatically prioritises where it believes the budget will perform best.