Google “See What’s In Store” displays live in-store inventory in Google My Business listings for retailers. This live view of stock helps potential customers see that a shop has what they’re looking for and attracts them to come in-store.

People searching for your shop in Google will see your Google My Business listing with a quick summary of your store information.

With the NearSt integration, you’re now also showing a taster of your inventory, inviting people to browse your shelves from their phones and desktops. It’s a great way to drive more people to your shop and is all done automatically through NearSt.

It is important to note that the See What's in Store widget only appears for customers who are outside of the EU. Products from retailers in the EU still show across all other Google surfaces, including Search, Images, Shopping and Maps.

For a more in-depth look, check out our See What's in Store blog article here.