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How does changing my budget impact my Local Ads results?
How does changing my budget impact my Local Ads results?

The difference between our flexible Local Ads plans and how they can affect your results

Amanda Barcock avatar
Written by Amanda Barcock
Updated this week

Changing your daily budget for your Local Ads will impact how many people you can reach nearby.

We pay Google every time someone engages with (or clicks) on one of your products to show they are interested in it, so a larger budget means your products can be found by more people on any given day.

Your daily budget (selected from your MyShop dashboard) dictates how many people searching in Google near your store we can show your products to.

Taking advantage of our flexible Local Ads plans means you are able to chop and change your budget for any location as you please, to enhance an already strong performing location, boost a weaker performer, or turn ads on and off to promote products depending on the seasonality of your store.

The number of people you can reach with a certain budget will be unique to your store.

This is because people search for different products in different locations in different ways. We can provide an estimate of what your shop would achieve at different daily budgets.

Depending on how people are searching near your store, you might find a natural limit on how many people you can reach.

As only so many people search for products near your store on a given day, if you select a daily budget that turns out to be higher than the maximum we can use, we will let you know and recommend a reduced plan.


If you are interested in knowing more about how many customers searching near your store you could reach with Local Ads, just click the chat icon in the bottom right corner of this window to get in touch!


How do I activate Local Inventory Ads?

Activating Local Inventory Ads takes just a few moments and can be managed through your MyShop dashboard.


How to turn Local Ads on

In MyShop, click on the Local Ads tab in the top menu, where you’ll find several different daily budgets available, starting from just £2 per day.

On this page, You can see an estimate of how much impact we think each budget will have for your store.

Once you’re happy with a daily amount, select it, confirm the package, and you’re ready to go!


When your ads will run

Your ads will activate at 00:01 the day after you switched them on and run until Sunday at 23:59, at which point they’ll automatically renew for another week.


Changing or switching off your ads

If you want to change your daily budget or deactivate your Local Ads, simply select a different daily amount in the menu. The new amount will become activated the following day at 00:01, or if you choose to switch off your ads, they’ll deactivate the next day.

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