How can I judge the impact of Local Inventory Ads?

What results you can see when running Local Inventory Ads

Amanda Barcock avatar
Written by Amanda Barcock
Updated over a week ago

Local Inventory Ads show up in Google search results when nearby shoppers search for a product you stock, helping them see just how easy it is to buy nearby.

Clicking on your ad takes them directly to your Google Storefront, and makes it super easy for them to take action and visit your store.

We provide lots of different information about how your ads are performing, but there are five key numbers you'll see most often. We've summarised below how these help you understand the impact your ads are having on your business.


Customers searching for products you stock near your store see your items and shop name in Google, so they know it’s in stock locally. These are “Impressions”.


Some of these customers show an interest in one of your products and click on it to find out more about the item and your store. Here they can see full product details, information about your shop and several prominent call-to-action. This is a "Click”.

Estimated In-store Customers

We estimate that 1 in 7 people who click on these ads visit your store, based on historical Google Local Inventory ads data.

Phone calls, map clicks and website visits

We also show you how many phone calls, map clicks and website visits you get from running your ads.

Clicks to Sales

We’ll now show you when a click on your ad has led to an estimated sale - learn more about how this works here.

Want to learn more?

These are just some of the ways we measure the Local Awareness and Impact generated by Google Local Inventory Ads. If you want to learn more, email [email protected] or drop us a message using the chat bubble below!

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