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How to interpret clicks-to-sales data

How we determine likely sales through NearSt

Amanda Barcock avatar
Written by Amanda Barcock
Updated over a week ago

If you're using Local Inventory Ads, you will see a card in your MyShop Insights called Clicks to Sales.

Clicks to Sales will show you any recent clicks on product ads that have very likely led to a sale of that product in your shop.

How do we determine likely sales?

We match items that have seen a reduction in stock levels within 24 hours of being clicked on in Google. In our research, this is the time frame when a shopper clicks on a product in Google, that they are most likely to go into the shop.

This is just an estimate. This feature doesn’t account for:

  • Overall customer basket size and customers buying multiple items.

  • Customers who may have come into the shop after finding a product in Google, and purchase a different item than the one they originally clicked on.

  • Customers who have come into the shop more than 48 hours after clicking on an item in Google

  • Other reasons for stock reduction


We're always looking for feedback on the insights we show in MyShop and finding ways to show more information that is valuable to shops. Send us a message (via the button at the bottom right of this page) to let us know what you think.

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