If you're using Local Inventory Ads, you will see a card in your MyShop Insights called Clicks to Sales.
Clicks to Sales will show you any recent clicks on product ads that have very likely led to a sale of that product in your shop.
How do we determine likely sales?
We match items that have seen a reduction in stock levels within 24 hours of being clicked on in Google. In our research, this is the time frame in which a shopper that clicked on a product in Google is most likely to go into the shop.
This is just an estimate. This feature doesn’t account for:
Overall customer basket size and customers buying multiple items.
Customers who may have come into the shop after finding a product in Google, and purchase a different item than the one they originally clicked on.
Customers who have come into the shop more than 48 hours after clicking on an item in Google
Other reasons for stock reduction
We're always looking for feedback on the insights we show in MyShop and finding ways to show more information that is valuable to shops. Send us a message (via the button at the bottom right of this page) to let us know what you think.