NearSt's analytics provide a snapshot into how your online marketing is performing and where you could improve to attract more in-store shoppers!
Your analytics can be viewed from the main landing page in MyShop - the NearSt Dashboard. This data is pulled directly from Google and gives you a guide on how visible your products are, and which are proving popular with consumers.
Introducing your Dashboard and analytics
Interacting with the data
On the left-hand side of the Dashboard, you'll see that you can evaluate performance over multiple timeframes - either by selecting one of the pre-defined date ranges or entering a custom range. You can look at data up to 2 years in the past so lots of opportunities for comparison!
Data points explained
Impressions - This is the total amount of times your products were seen within the selected date range.
Clicks - This reflects how often somebody has clicked on the product to review it further.
Profile interactions - This shows you the number of times a consumer has interacted with your profile after finding it via a Google search or maps.
Reach - This tells you the total amount of unique users that saw your products.
All of these give us a clear indication of buying behaviour however, which is better? Clicks or impressions?
A cop-out answer, but both are important in understanding your audience!
Impressions are really important as you are given an indication of how many people are seeing your products. If this figure is low, then you may want to consider a different image to generate more interest. If it's high, great! Your product has a long reach.
Clicks give you a clear indication of interest from unique users. If they are viewing your products, there is interest there and a likely sale!
If you have any questions for us, feel free to use the chat bubble in the bottom right-hand corner, or drop us an email at [email protected].