Occasionally, you might see a message in Local Listings graphs in the NearSt dashboard explaining the data is an estimate based on a weekly average.

This happens when daily data is unavailable. Google only releases this data for days where your products were seen more than 20 times. If you don't hit this threshold, data is not reported for end-user privacy reasons.

When this happens, NearSt will calculate daily averages based on weekly data reported by Google.

This is affecting more shops that were previously reaching higher organic results due to some Google search algorithm changes that have been mode in early 2023.

For more information on the Google Core Update, check out our blog post linked here which explains it in more detail.

If you are curious about your business’ potential, we would recommend checking out Local Inventory Ads and unlocking all new insights as well as the opportunity to see daily averages for your ad’s clicks and impressions.

More on Local Inventory Ads can be found here.