Local Ads
About Local Ads
Local Ads are a simple way to grow your local awareness and footfall. They provide an easier way for local shoppers to see what they're searching for ...
What’s the difference between Google 'See What’s in Store', Local Listings and Google Local Inventory Ads?
Google See What’s in Store For customers situated outside of the EU, one of the features that can help drive in-store traffic is Google See What's in ...
How Google Shopping Ads and Local Inventory Ads differ
Google Shopping ads promote online inventory and boost traffic to your website . When a user searches for a product, Google shows an image, descrip...
Activating Local Inventory Ads
Activating Local Inventory Ads takes just a few moments and can be managed through the NearSt dashboard . In the dashboard, click on the Local Ads...
Judging the impact of Local Ads
Local Ads show up in Google search results when nearby shoppers search for a product you stock, helping them see just how easy it is to buy nearby. Cl...
How changing budgets impacts Local Ads results
Changing your daily budget for your Local Ads will impact how many people you can reach nearby. We pay Google every time someone engages with (or clic...
Interpreting clicks-to-sales data
If you're using Local Inventory Ads , you will see a report available in the Reports section of the NearSt dashboard called Clicks to Sales . This...
Local Ads billing
If Local Ads are not already included in your monthly subscription with us, they are available as a flexible add-on to make it as easy as possible for...
Testing your Local Inventory Ads
Once Local Inventory Ads have been activated, we appreciate that the temptation to start searching on your own products is overwhelming at times howev...
I can't trigger my products to appear in Google Search
Each time someone nearby your shop searches in Google for a product you stock, Google search goes through a super-fast 'ad auction' The auction dete...
What does each Local Ads plan get me?
Where does my daily budget go? Your daily Local Ads budget is your spend in Google to run Local Inventory Ads. What can each plan get me? The results ...