How do I create a product collection on Facebook?

Promote your shop’s in-store inventory using customised product collections

What is a product collection?

You can create collections to group your shop’s similar items together to promote on Facebook e.g. promote your coats in a ‘Winter Favourites’ collection. 

Grouping products can help your customers browse similar items and find products that are right for them. 

Before creating a collection, ensure you have access to your shop’s Facebook page. If you haven't already set up your shop with NearSt, click here for the steps. 

To create a collection: 

  • Log in to your ‘Commerce Manager’. 
  • Click ‘Shops’. If you manage multiple shop pages, select the relevant shop. 
  • Click ‘Edit’
  • Click ‘+ Add New’ > ‘Collection’ in the panel on the left.

  • Click ‘Create New Collection’, type a relevant name and click ‘Confirm’.

Great! I’ve created a new collection, now what? 

  • Give your collection a short, catchy title and select the products you want to add. 



  • Don’t forget to add an image and a short description of your collection in the ‘Featured Collection Section’. 
  • Click ‘Publish’ when your collection is ready! 

If you have any questions along the way, we’re here to help! Just send us a message using the chat bubble in the bottom right corner.