An overview of Local Inventory Ads and how people can search, discover and buy.
Local Inventory Ads are a simple way to grow your local awareness and footfall. They provide an easier way for local shoppers to see what they’re searching for in Google is actually stocked nearby in your shop..
When a shopper near your store searches for an item in Google that you stock, your product will show at the top of the page. The product can appear in a few different ways, but always shows your store name and how far the shopper is from you, helping them see just how easy it is to buy nearby.
What a shopper sees after clicking on a product
Clicking on the ad takes them directly to your Google Store Front, where they can find out more about the product, see your business on a map or give you a call. It makes it super easy for them to take action and visit your store.
What you need to do
You can activate Local Inventory Ads in just a few clicks, all for less than the price of a cup of coffee each day.
To switch on your Local Ads:
- head to your MyShop page here
- Click on the ‘Local Ads’ page on the left-hand panel
- Set your daily budget.
Your Local Ads plan runs weekly, so any changes will come into effect the following Monday.
Our team will manage everything for you in Google, ensuring your products are targeted at the right customers nearby.
Read our short guide about activating Local Inventory Ads.