Changing your daily budget for your Local Ads will impact how many people you can reach nearby.
We pay Google every time someone engages with (or clicks) on one of your products to show they are interested in it, so a larger budget means your products can be found by more people on any given day.
Your daily budget (selected from the NearSt dashboard) dictates how many people searching in Google near your store we can show your products to.
Taking advantage of our flexible Local Ads plans means you are able to chop and change your budget for any location as you please, to enhance an already strong performing location, boost a weaker performer, or turn ads on and off to promote products depending on the seasonality of your store.
Some more details on how it works:
The number of people you can reach with a certain budget will be unique to your store. This is because people search for different products in different locations in different ways. We can provide an estimate of what your shop would achieve at different daily budgets.
Depending on how people are searching near your store, you might find a natural limit on how many people you can reach. As only so many people search for products near your store on a given day, if you select a daily budget that turns out to be higher than the maximum we can use, we will let you know and recommend a reduced plan.
How to turn Local Ads on
In the NearSt dashboard, click on the Local Ads tab in the menu, where you’ll find several different daily budgets available, starting from just £2 per day.
On this page, You can see an estimate of how much impact we think each budget will have for your store.
Once you’re happy with a daily amount, select it, confirm the package, and you’re ready to go!
When your ads will run
Your ads will activate at midnight the day after you switched them on.
Changing or switching off your ads
If you want to change your daily budget or deactivate your Local Ads, simply select a different daily budget. The new amount will become activated the following day at midnight, or if you choose to switch off your ads, they’ll deactivate the next day.