To find these, head to your profile and click the 3 horizontal lines in the top right corner. Then, click Insights.
From here, you are able to see a number of accounts your page has reached as well as your performance over time. There is also a date filter, so you can select a period to analyse customers’ engagement with your Instagram account.
Recent highlights: This section announces any notable increases in account performance in your selected preset or custom time frame within the past 90 days.
Overview: This section showcases the number of accounts reached, accounts engaged, total followers and approximate earnings (if applicable) for your selected preset or custom time frame within the past 90 days.
Accounts reached: Number of unique accounts that have seen your content on screen at least once and demographic information on the accounts you've reached, including top countries, top cities, top age ranges and gender breakdown.
Accounts engaged: Number of unique accounts that have interacted with your content and demographic information on the accounts you've engaged, including top countries, top cities, top age ranges and gender breakdown.
When you have Instagram Shops enabled, you also have access to 2 additional insights that are related to product engagement. These are:
Product views: The total number of times people tapped on the product tag to view the product page.
Product button clicks: The total number of times people tapped on the purchase button on the product page.