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Why do I need a buying option for Instagram Shops?
Why do I need a buying option for Instagram Shops?

Complying with Instagram Shops policy

Andreea Gheorghe avatar
Written by Andreea Gheorghe
Updated over a week ago

When you are setting up your Meta Commerce integration, you will create a new shop using the NearSt product catalog. This will allow you to enable any sales channels linked to your Meta business account - for example, a Facebook page and an Instagram page.

As part of this process, you are selecting Checkout on another website from the options available. This ensures that your NearSt product pages are linked to your shop, making it easy for customers to find out more information about the product.

For Instagram Shops, you need to comply with the Commerce eligibility requirements. Your product pages should provide a direct purchase option.

💡You can do this by easily turning on product reservations or Local Checkout via the Channels page in MyShop!

Product page with buying option

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